Design a direct mail campaign, gift program, and apparel line to promote
the company's new image
Washington Mutual is a large and growing bank in the Pacific Northwest. It
recently underwent sweeping rebranding to communicate that it is
"warm," "part of the community," and "un-banklike."
It needed a partner to create integrated marketing programs to
express and extend its newly revamped image.
AdGap Design developed direct mail concepts, gift ideas, an identity for
an online branded merchandise store, and a sub brand for the "WaMu
Wear" clothing line--in only three working days.
The client was "blown away" by our "right
on the money" design presentation. "You captured the essence of
our new brand completely," they told us, then asked, "How did
you do that--in only one week?"