Pump up gift sales--and extend the Petco brand
The nation's second largest pet supply chain was eager to capitalize on
the Beanie BabyĆ craze by selling bean bag toys of Blue Mews and Red
Ruff, its two logo animals. But no one in Petco's vast network of global
suppliers could do Blue and Red right. Having ordered and rejected
prototypes from six different sources, the retailer was all ears when
AdGap walked in.
The Blue Mews and Red Ruff floppy toys we created, with the help of our
long-time Hong Kong partner, flew off Petco's shelves. Intrigued by our
ability to impart personality to plush, Petco asked us to develop floppy
versions of their best selling pets. So far our "Paw Pals"
collection sports 14 adorable creatures, including Rocket the Ferret,
Calypso the Clownfish, and Hamilton the Hamster.
are delighted with the sales numbers," says Petco Buyer Jerry Frailey.
"AdGap's creativity is a great asset to the overall success of the
program, and their sales support is incredible--just a phone call